Digital marketing capabilities

Integrated systems built to help businesses compete, convert, and grow.

JBT combines more than 20 years of experience with AI-powered research, strategy, website development, eCommerce, search, advertising, and ongoing optimization.

Every capability works together as one connected growth system.

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One partner. One connected strategy.

AI strengthens the process. Experience keeps it useful, accurate, and focused on the business.

We use AI as a practical layer across research, planning, production, testing, and analysis—not as a substitute for strategy or creativity.

01

Strategy before execution

AI-Powered Digital Marketing Strategy

JBT begins with the business problem—not a predetermined channel or template. We combine discovery, market and competitor research, customer behavior, search data, and AI-assisted analysis to identify where your strongest opportunities exist.

The resulting strategy connects your website, search visibility, content, advertising, and conversion path around clear business goals.

Capabilities include:

  • Market and competitor research
  • Audience and customer-intent analysis
  • Positioning, offers and messaging
  • Customer journey and conversion planning
  • Channel and campaign planning
  • Analytics, KPIs and measurement strategy
02

Websites built to work harder

AI-Powered Website Development & CMS

We design and develop fast, responsive websites that function as practical business systems. AI-assisted research, content modeling, quality checks, and performance insights help us plan clearer site structures and useful paths from discovery to action.

JBT specializes in editable content management systems, including custom WordPress websites, so your team can manage pages, images, services, posts, forms, and calls to action after launch.

Capabilities include:

  • Custom WordPress design and development
  • CMS architecture and editable content
  • Website redesigns and migrations
  • Responsive UX and interface development
  • Forms, CRM, email and API integrations
  • Performance, security and technical SEO
03

Commerce without unnecessary friction

eCommerce & Shopping Cart Development

An eCommerce website must do more than display products. JBT builds shopping experiences that help customers find the right item, understand its value, complete checkout confidently, and return after the sale.

AI can strengthen product organization, search, recommendations, merchandising insights, content development, and customer segmentation.

Capabilities include:

  • WooCommerce and custom shopping carts
  • Product catalogs, categories and filtering
  • Secure checkout and payment integration
  • Shipping, tax and inventory configuration
  • Subscriptions, memberships and promotions
  • Analytics, remarketing and conversion optimization
04

Visibility across search and AI answers

SEO, AEO, GEO & Content Systems

Search behavior now spans traditional results, maps, AI Overviews, and conversational tools. JBT develops content and technical foundations that make your business easier for people and search systems to understand, evaluate, and trust.

Our approach connects technical SEO, local visibility, Answer Engine Optimization, Generative Engine Optimization, structured content, and useful editorial planning.

Capabilities include:

  • Technical and on-page SEO
  • Local search and Google Business Profile strategy
  • AEO and GEO content structure
  • Keyword, topic and question research
  • Website copy and editorial planning
  • Schema, internal linking and content optimization
05

Connected campaigns. Measurable decisions.

Digital Advertising & Continuous Optimization

We connect landing pages, paid search, social advertising, email, and remarketing into coordinated campaigns built around measurable outcomes.

AI and machine learning can accelerate analysis, bidding, audience discovery, testing, and forecasting while JBT keeps the strategy accountable to your goals and budget.

Capabilities include:

  • Google Ads and paid search
  • Meta and social campaigns
  • Campaign landing pages
  • Email marketing and automation
  • Conversion tracking and analytics
  • Testing, reporting and ongoing refinement

From opportunity to improvement

A clear process built for measurable progress.

  1. 01

    Discover

    We learn the business, audience, goals, and competitive landscape.

  2. 02

    Define

    We translate research into a focused strategy, scope, and measurement plan.

  3. 03

    Design

    We shape the message, journey, visual system, and conversion points.

  4. 04

    Develop

    We build, integrate, test, optimize, and prepare the CMS for launch.

  5. 05

    Grow

    We measure performance and improve visibility, content, and conversion.